You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well.
- When Spotify launched the new mobile/tablet free service a few weeks ago, the ad-free mobile radio with unlimited in the USA was withdrawn. Ad-free listening of any type on mobile and tablets now requires a Premium subscription I'm afraid.
- Returning to a free subscription I noticed the frequency of ads at approximately one fifteen-second advertisement per song, plus an additional ad displayed on the screen. The number of skips has also been reduced by a factor of 10 in addition to the inability to play a specific song.
- Spotify's free tier limits user to stream Spotify music at 192kbps or lower audio quality and plays adverts every few songs, and excludes users from using other features such as being able to use it with Sonos and Spotify Connect.While Spotify paid tier allows users to listen to tracks offline, enjoy up to 320kbps audio quality and plays music with full features without any ads.
Spotify has 217 million monthly active users, and 123 million of those are reached by Spotify audio advertisements every month. This large audience pool is further qualified by its link to real-time,t yet:
· Create custom audiences from CRM data or an import
· Reach paid Spotify users
· Target fans of specific artists (if you are not an approved advertiser, clearly promoting the artist(s) or an event in which they are performing)
· Track conversion metrics (including sales/conversions, ROI, CPC or CPA)
· Create custom audiences from CRM data or an import
· Reach paid Spotify users
· Target fans of specific artists (if you are not an approved advertiser, clearly promoting the artist(s) or an event in which they are performing)
· Track conversion metrics (including sales/conversions, ROI, CPC or CPA)
Spotify Free Ad Frequency Charts
It's nice that music-streaming service Spotify offers a free, ad-supported version, and most of the time we don't mind listening to an ad or two for the privilege. But those audio ads can.
2. Your Target Audience (Demographic Targeting)
To avoid spending precious marketing dollars to reach users that will not convert, ensure that you understand your target audience. This includes personal details such as age, gender, language and location.
Spotify Ad Studio’s available demographic targeting:
· Location (country, state, region, or in some cases, DMA)
· Age
· Gender
· Language
· Location (country, state, region, or in some cases, DMA)
· Age
· Gender
· Language
To ensure your targeting decision iss track, album, or artist-specific offer to fans of that artist.
· A Promoter can promote a music event to fans of the artist(s) officially billed as performers at that event.
· A Promoter can promote a music event to fans of the artist(s) officially billed as performers at that event.
Which content targeting should you choose?
Selecting multiple content targeting options will narrow your audience significantly as you'd only reach Spotify users who match all criteria at the time your ad is served. For best results, we recommend using only one of Genre, Playlist or Fan targeting to maximize your potential audience reach.
Selecting multiple content targeting options will narrow your audience significantly as you'd only reach Spotify users who match all criteria at the time your ad is served. For best results, we recommend using only one of Genre, Playlist or Fan targeting to maximize your potential audience reach.
4. How your Audience is Listening (Timing and Platform Targeting)
Timing
Ad Studio enables you to choose the timing that best fits your message and your audience. However, this selection is optional. If you don’t know when your audience is tuning in, there is no harm in serving your audio ad at all hours of the day (provided your budget allows it). After all, Spotify listeners are engaged from morning to night.
Ad Studio enables you to choose the timing that best fits your message and your audience. However, this selection is optional. If you don’t know when your audience is tuning in, there is no harm in serving your audio ad at all hours of the day (provided your budget allows it). After all, Spotify listeners are engaged from morning to night.
Platform Targeting (desktop, mobile Android, mobile iOS)
Do your customers primarily use mobile, desktop or both? Android, iOS or both? The answers to these questions will help you determine which platform targeting is right for you.
Do your customers primarily use mobile, desktop or both? Android, iOS or both? The answers to these questions will help you determine which platform targeting is right for you.
Consider looking into your website’s analytics to see which device your visitors typically use and focus on that platform. If don’t have analytics or if the results are still inconclusive, we recommend targeting all platforms until you have more information.
Platform targeting is available in the following areas:
· Desktop or mobile
· Mobile iOS or Mobile Android
· Desktop or mobile
· Mobile iOS or Mobile Android
Note About Target Audience Edits:
You can edit the targeting of your ad campaign at any time after your ad has been approved and before it is complete. This applies to all targeting types with the exception of fan targeting.
You can edit the targeting of your ad campaign at any time after your ad has been approved and before it is complete. This applies to all targeting types with the exception of fan targeting.
5. Audio and Creatives that Resonate
Audio and Display Specifications
Creating a Spotify Ad is less like painting on a blank canvas and more like paint by numbers. Spotify knows their users best, and has provided excellent guidelines for creating the best ad possible. Your audio must be 15 or 30 seconds long, and the accompanying creative must be 640 x 640. View the full Spotify ad specs here.
Creating a Spotify Ad is less like painting on a blank canvas and more like paint by numbers. Spotify knows their users best, and has provided excellent guidelines for creating the best ad possible. Your audio must be 15 or 30 seconds long, and the accompanying creative must be 640 x 640. View the full Spotify ad specs here.
Audio
Spotify has developed comprehensive techniques for making great audio ads within its Ad Studio Guidelines. These include choosing a tune that is similar to the music your audience is already listening to, personalizing the message for higher engagement, including a call to action and more.
In addition to these guidelines, consider a few other key questions:
Can you license headliner music?
If you are promoting an event or music festival, consider leveraging the headliner’s music within the ad. This will likely create excitement amongst your listeners and paint a better picture of what they can expect at the event. However, before getting too deep into your ad planning, be sure that you are legally permitted to use this music in the ad.
If you are promoting an event or music festival, consider leveraging the headliner’s music within the ad. This will likely create excitement amongst your listeners and paint a better picture of what they can expect at the event. However, before getting too deep into your ad planning, be sure that you are legally permitted to use this music in the ad.
How will you be creating the voiceover?
With Ad Studio, you can either upload your own audio file or simply write a script and Spotify will send it to a voiceover actor for you. This is an excellent option if you're a smaller event or brand without access to high quality voice recording and editing software.
With Ad Studio, you can either upload your own audio file or simply write a script and Spotify will send it to a voiceover actor for you. This is an excellent option if you're a smaller event or brand without access to high quality voice recording and editing software.
Creative
It’s safe to assume that your ad will often reach users when the Spotify app is tucked away (they might have their phone in their pocket, be in another app or browser or be listening via bluetooth speakers). For this reason, your visual creative serves as a backup to what should be a compelling and informative audio ad. However, do not underestimate the power of the display. If your audience likes what they hear in your ad and they want to learn more, your display is the only remaining barrier between your audience and that coveted click.
Be thoughtful when choosing your visual creative and do not let it get lost in your excitement about your audio ad.
Are you promoting an artist or event?
If you are using fan targeting, be sure to stick to the specific artist(s) you're promoting in your ad. Spotify won't be able to approve ads that target other artists.
If you are using fan targeting, be sure to stick to the specific artist(s) you're promoting in your ad. Spotify won't be able to approve ads that target other artists.
What is Spotify’s Editorial Policy?
Don’t forget to adhere to Spotify’s Editorial Policy to ensure that your ad is approved. In general, ensure that your ad does not include explicit, disrespectful or violent content, illegal activities or nudity.
Don’t forget to adhere to Spotify’s Editorial Policy to ensure that your ad is approved. In general, ensure that your ad does not include explicit, disrespectful or violent content, illegal activities or nudity.
6. Budgeting
Budget
Before you finalize your budget, make sure you know Spotify’s delivery restrictions. The minimum ad spend is $250 (USD).
All ad dollars must be in one of Spotify's approved currencies. If you partner with a Spotify ad partner you can access invoicing for billing. Otherwise, you can pay by these credit or debit cards: Visa, American Express, Mastercard, and Discover. Your card will be charged at the end of each ad campaign.
You will only be charged each time the ad is actually shown. This means that the total amount spent may be less than the original budget, especially if the targeted audience is too small to spend the full budget. This will likely occur if you choose a precise location or use two types of content targeting simultaneously (ex. genre and fan targeting).
7. Your Key Performance Indicators (KPIs)
In order to determine the success of your ads, it is a important to clarify your key performance indicators (KPIs). But before you outline these metrics, you must first understand the indicators Ad Studio tracks.
Available audio ad performance metrics:
· Total number of ads served
· Number of clicks
· Click-through rate (CTR)
· Reach (number of unique people who heard a given ad)
· Frequency (number of times each person heard a given ad)
· Total number of ads served
· Number of clicks
· Click-through rate (CTR)
· Reach (number of unique people who heard a given ad)
· Frequency (number of times each person heard a given ad)
These KPI’s will appear alongside the summary of the ad campaign and targeting, the start/end dates and the original budget set. This information will be helpful for testing and comparisons.
Now that you have all the information you need, you can start singing, because you’re about to launch your first Spotify Audio Ad!
For your convenience, here is a list of the helpful Spotify Ad Studio resources. We've also highlighted some best practices for advertising on Spotify here
Spotify Terms and Conditions
Ad Studio Guidelines
Audio and Display Unit Specs
Ad Studio FAQ
Spotify’s Editorial Policy
Ad Studio Guidelines
Audio and Display Unit Specs
Ad Studio FAQ
Spotify’s Editorial Policy
Want to know more about Spotify ads? Interested in discovering how you can connect your CRM data to Spotify in the future? Contact us.
Spotify music is incredible except for the ads playing at intervals with no download function. However hard Spotify free users have done, the only way to get rid of the ads on Spotify is only to pay a monthly bill for the Spotify Premium. Hence, how to block ads on Spotify without Premium is increasingly vital for all the Spotify free users. And that is why we write this post here.
In this article, we have collected and are going to share some effective ways with you all to block ads on Spotify without Premium by yourself. And now, let's start with the first part of the tools for getting rid of Spotify ads.
Recommend Reading:
[Preface] Tools for Preparing to Get Rid of Spotify Ads
To get Spotify no ads, you shall begin with the following tools:
A. Proxy Switcher to Connecting to Proxy Server [Advanced Users]:
Developed by some developers, lots of tools or applications, like proxy switchers are available for Spotify free users to enjoy ads free without Premium in connecting to the proxy server way. Act like the services on your computer, it allows Spotify free users to get the ads free music on the Spotify app. Range from free to paid version, you need to get the tool that met your need. For your reference, we will introduce the way that we tested and worked on blocking ads on Spotify without Premium.
Why can users block ads by proxy switcher? Because a proxy switcher allows you to connect proxy servers, which is act as a computer that connects your desktop/laptop to another computer network service. In other words, you could be sitting in a country where Spotify hasn't launched yet and using tools to connect a proxy server you could still run Spotify.
B. Spotify Music Downloader for Ads Remover [Beginners]:
Except for using some tools for connecting to the proxy server, to enjoy Spotify Music without ads and premium, users also can skip ads on Spotify without Premium by downloading all the music with some Spotify Music Downloader. By using this way, some Spotify music beginners can easy to block ads on Spotify without Premium. For your reference, we will recommend the best Spotify music downloaders for Ads remover in the following part.
C. Spotify App [All users]:
No matter you are Spotify free users or the activated Spotify Premium users, Spotify app is required for no ads Spotify music enjoyment tour. If you are using the Spotify Web player to enjoy Spotify, please don't forget to download the Spotify app on your pc or Mac, so that you can start from this post to enjoy Spotify without commercials.
We will introduce the first tool first and then move on to the second tool. If you are the beginner but also want to give it a shot, please follow us. If not, you can skip to the solution 2.
Solution 1. Connecting A Proxy Server to Get Spotify without Ads Free
Here, we recommend the Elite Proxy Switcher, which is free but useable to block ads on Spotify without premium.
Following is the step-by-step guide for you to stop Spotify ads without premium.
Step 1. Download Elite Proxy Switcher.
Elite Proxy Switcher is a free program that allows you to change the Proxy Settings with one click. Click the link on the right side, to get the Elite Proxy Switcher downloaded.
Step 2. Install and Run Elite Proxy Switcher
With several minutes, you can finish the downloading task of the Proxy Switcher on your PC. Just following the whole installation to get the Elite Proxy Switcher installed on your PC. And then click to run it.
Step 3. Copy and Paste the Proxy List into Elite Proxy Switcher
Having successfully launched the Elite Proxy Switcher, you might have noticed that the main interface of Elite Proxy Switcher is blank. How can you switch the IP address and port and then get Spotify Music without ads?
Here is the Free Proxy List that you can use and import to Elite Proxy Switcher. We highly recommend testing the IP address and port on the Elite Proxy Switcher first, due to the list is free to use.
Get Free Proxy List here:Free Proxy List.
When you have chosen your Proxy list, then copy it. Go to the Main interface of Elite Proxy Switcher, there is a '+' button, click to the button and then you can see the pop-up windows, then you paste the Proxy list and the Port to the Switcher. Double-click to the list that you have just successfully added, then you can go to the Spotify Music app to listen to Spotify without ads.
Note: If you don't want to use the Proxy Switcher, then please don't forget to switch the proxy back to the original state.
However, to enjoy Spotify without ads, there are some trouble exists. For example, it is hard for you to surf the Internet. And it needs to change the proxy repeatedly. Hence, we would like to give you the next solution.
Solution 2. Removing Spotify Ads without Premium By Spotify Music Downloader
To get rid of Spotify ads, you can make it by downloading the music and then remove all the Spotify ads off from the Spotify Music. Here we highly recommend the best Spotify Music Downloader, the TuneFab Spotify Music Converter.
TuneFab Spotify Music Converter is the ultimate software to download and convert Spotify music to MP3, M4A, WAV, FLAC with few clicks. The ads will be removed at the time of converting and then you can upload Spotify music to iTunes, Google Play Music, etc. for listening. Also, the function of customizing music parameters are available, like bit rate, sample rate as you like.
[Four Steps] How to Get Rid of Ads on Spotify
Step 1. Download and Run TuneFab Spotify Music Converter
Spotify Ad Music
Choose the corresponding version and then click to the Download Button to get TuneFab Spotify Music Converter downloaded. Following the whole installation of the TuneFab Spotify Music Converter and then you will catch sight of the beautiful music symbol on the main interface of TuneFab Spotify Music Converter.
Step 2. Add The Spotify Music that You Want to Enjoy with Ads Free to Spotify Converter
In order to provide Spotify users with user-friendly services, TuneFab provides 2 ways to add the Spotify Music to the Spotify Music Converter. Spotify premium español apk.
# 1. Copy the Spotify Music link from the music that you want to make Spotify ad-free and then paste it onto the TuneFab main interface. Tick the checkbox in front of the song name, then you can select the music before converting the music.
# 2. Go to the Spotify, drag the whole music playlist and then drop it to the TuneFab main interface, then you can add the music for preparing to convert.
After adding, please don't forget to click the Add Button to confirm the whole adding process. Can existing members of spotify get free google mini.
Step 3. Select the Music Parameters for Your Ads Free Spotify Music
For File Format, please go to the 'Options' > 'Advanced' to select the music parameters, like file formats, bitrate, sample rate and etc. There are various music file formats to choose and they are MP3, FLAC, M4A and WAV.
For File Folder, please click to the 'Options' > 'General', then you are able to set your personal file folder. You can let it be if you want to set the file folder as default.
Step 4. Click Convert to Get Ads Free Spotify Music
When you have set all the parameter done, you can move on this step. Just click to the Convert button then you can enjoy Spotify with Ads Free mode. Now, it is your turn to enjoy Spotify Music in ads-free way without Spotify Premium.
Ads On Spotify
With the 2 ways listed above, you will start a brand new musical journey on listening to Spotify, and that is enjoying Spotify music with no ads for free, rather than subscribe as Spotify premium. Now, pick up one solution that meets your need and enjoy no commercials Spotify music. Cheers!